An Examination of the Relationship between Revenue Sources and Retention Rates at Private Historically Black Colleges and Universities
Dr. Andre Richardson, Dr. Comfort Okpala &Dr. Karen Jackson
Abstract
The purpose of this quantitative study was to examine the relationship between revenue sources and retention rates at the nation’s private, not-for-profit, baccalaureate degree-granting historically Black colleges and universities (HBCUs). The major goal was to examine whether revenue sources were predictive of retention rates. Data from46 private, not-for-profit, baccalaureate degree-granting institutions (IPEDS, 2017) were used in the analysis. The results indicate that endowment assets show positive and statistically significant association with retention rates. The study also demonstrates that only endowment assets and private gifts were significant predictors of retention rates. This study has policy, leadership, and practical implications. This study provides a foundation on the examination of the relationship among revenue sources and retention rates.