Objective: To identify impacts of an on-line education program thus informing campus prevention initiatives. Participants: 340 college students (including 43 higher risk) completed a follow-on survey after their use of Alcohol101+, a free on-line alcohol education program. Methods: Participants completed eight questions on alcohol use and risk reduction behavior and reflections regarding alcohol use. Paired samples analysis examined participants’ behavior and reflections from using Alcohol101+ to the follow-on assessment. Responses to five open-ended questions provided insights into students’ learning. Results: Statistically significant differences were found with risk reduction strategies. Malleability in students’ self-reflection linked to the Stages of Change model are found. Qualitative findings demonstrated areas of learning and gaps in students’ knowledge. Conclusions: Implementing an on-line program affects behaviors that reduce risk and helps students challenge attitudes about personal alcohol use. Knowledge gaps about alcohol and responsible decisions provide opportunities to design needs-based interventions and conduct exploratory discussions.